About Naumi Hotels
Discover The Naumi Story

Naumi Hotels is a family-owned independent hospitality group with properties in Singapore, New Zealand, Sydney and the UAE. Founded by the Jhunjhnuwala family, the group develops and operates boutique hotels known for distinctive design, personalised hospitality and strong local character. Each property is created to reflect its destination, offering guests a stay that feels authentic, memorable and uniquely connected to its surroundings.

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About Naumi Hotels

Design-Led Boutique Hotels with a Global Vision

What is Naumi Hotels?

Naumi Hotels is an international boutique hotel group specialising in independently operated luxury and lifestyle hotels. With a portfolio spanning Singapore, New Zealand, Sydney and the UAE, the brand combines thoughtful design, personalised service and destination-led experiences to create hotels that stand apart from traditional hotel chains.

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Our Story

Founded in Singapore by the Jhunjhnuwala family, Naumi Hotels was built on the belief that hospitality should be personal, memorable and rooted in genuine human connection. Under the leadership of Founder and Executive Chairman Surya Jhunjhnuwala and Group Chief Executive Officer Gaurang Jhunjhnuwala, the brand has expanded internationally while remaining independently owned and guided by its commitment to thoughtful hospitality, creativity and guest-focused service.

‘Know - Me’

Our Meaning

Naumi isn't just a name — it's a reflection of our philosophy.

In Sanskrit, Naumi represents the ninth day, a symbol of new beginnings and positive energy. Pronounced "Know-Me", it reflects our approach to hospitality: creating hotels with individual character while delivering experiences that feel personal, thoughtful and memorable.

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How Naumi Hotels Creates Distinct, Location-Inspired Boutique Hotels

Our Design Philosophy

Every Naumi hotel begins with its destination. Rather than applying a standard design template, each property is shaped by the culture, character and context of its location. Through architecture, interiors and carefully curated details, Naumi creates hotels that feel connected to their surroundings while offering guests a distinctive sense of place.

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Awards & Accolades

Naumi Hotels and its properties have been recognised by leading travel and hospitality organisations for guest satisfaction, boutique hotel excellence and outstanding hospitality experiences across multiple destinations.

Naumi Hotel Singapore

  • TTG Awards 2025 – Best Boutique Hotels
  • Tripadvisor Travellers’ Choice Awards 2025
  • Tripadvisor Travellers’ Choice – Best of the Best 2026
  • Timeout Singapore 2010 – Best Boutique Hotel

Naumi Hotel Auckland Airport

  • Tripadvisor Travellers’ Choice Awards 2025

Naumi Hotel Wellington

  • Tripadvisor Travellers’ Choice – Best of the Best 2025

Naumi Studio Wellington

  • Tripadvisor Travellers’ Choice – Best of the Best 2025

The Central Hotel Queenstown, A Naumi Chapter

  • Tripadvisor Travellers’ Choice – Best of the Best 2025

The Dairy Hotel Queenstown, A Naumi Chapter

  • Tripadvisor Travellers’ Choice – Best of the Best 2025

Central Studio Hotel Sydney

  • Trip.com Oceania Awards 2026 – Top Engaged Hotel

Naumi Hotel Dubai

  • World Travel Awards 2026 – Best City Hotel in Dubai

Discover More at Naumi

Explore the initiatives, stories and partnerships that shape Naumi Hotels today. Learn about Naumi Soul, stay updated through our News & Media Centre, and discover Development Opportunities for owners and partners looking to grow with a design-led hospitality brand.

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Naumi Soul

Learn about our sustainability initiatives and approach to responsible hospitality.
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Development Opportunities

Discover partnership and hotel development opportunities with Naumi Hotels.
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News & Media Centre

Stay updated with the latest announcements, hotel news and media features from across the Naumi portfolio.