Naumi World
Living the Naumi Way
At Naumi Hotels, people are at the heart of everything we do. Guided by heart and humanity, we believe hospitality should go beyond the ordinary—creating memorable stays that leave a positive impact on our guests, our communities, and our planet. From bold design and imaginative experiences to meaningful social initiatives, Naumi is more than a place to stay—it’s a way of living with purpose.
Our Purpose in Action
Naumi Soul is our commitment to creating positive change across the regions where we operate—Singapore, New Zealand, Australia, India and beyond. Inspired by the vision of our Executive Chairman, Mr. Surya Jhunjhnuwala, and driven forward by our Group CEO, Mr. Gaurang Jhunjhnuwala, and Ms. Arshiya Jhunjhnuwala, Regional Director, Environmental, Social & Governance (ESG), the programme reflects our belief in hospitality as a force for good. Every stay at a Naumi Hotel contributes to partner charities that support women, children, and vulnerable communities. Together, we aim to reduce food insecurity, break cycles of poverty, and create opportunities for education, growth, and dignity.
Empowering Women, Nourishing Communities
We champion initiatives that empower women from marginalised backgrounds through upskilling, fair employment, and income-generation opportunities. Collaborations such as the Hope Tote Bag and Hope Robe, handcrafted from recycled sari cotton by women in India, not only celebrate Naumi’s vibrant design DNA but also provide livelihoods that sustain families. At the same time, we support food programmes that deliver thousands of meals to children and families facing insecurity in Singapore, New Zealand, and India. Each item purchased, and each night stayed, becomes part of this shared story of hope and transformation.
Making Every Stay Matter
Naumi Soul extends beyond projects—it’s a philosophy woven into our brand. Through direct contributions, partnerships with organisations such as Kidscan, Global Development Group & World Food Program, Community Foundation of Singapore, Willing Hearts, and Srujna Charitable Trust, and a percentage of our hotel profits, we continually invest in brighter futures. Guests are invited to join us: when you choose Naumi, you choose more than a boutique hotel stay—you choose to be part of a colourful movement that celebrates diversity, inclusion, sustainability, and social impact.
